Adult Home Shirt 26/27

Southend United is proud to unveil its new home kit for the 2026/27 season, a special edition design created to commemorate 120 years of the football club, founded in 1906.

Launching on 19 June, a date chosen to honour the year of the club's formation, the kit is a celebration of Southend United's identity, heritage and enduring connection with the community it represents.

The design features a bespoke pattern woven subtly throughout the shirt, shorts and socks, inspired by the club's nickname and the identity that has united generations of supporters: the Shrimpers. Deliberately understated, the pattern reflects the reality that being a Shrimper extends far beyond matchdays. It is part of everyday life for thousands of supporters across the city and beyond. Whether at work, at home, in school or travelling the country following the Blues, the club's identity remains ever-present. Southend United supporters live it.

Inside the collar, the neck tape carries a message that has become synonymous with both club and community: NEVER GIVE UP. A simple phrase, but one that reflects the resilience, determination and spirit that have defined Southend United throughout its 120-year history. It serves as a reminder of the club's commitment to continually improve, push forward and overcome challenges together.

Beneath the collar sits another statement that captures the essence of the football club and the city it represents: WE ARE SOUTHEND.

Those three words recognise every corner of the community that has shaped the club's story. From the Kursaal to Priory Park. From the seafront to the airport. From the train stations that connect supporters near and far. From the Blue Eagle to the North Bank. The shirt is a tribute to the people, places and shared experiences that bind the Southend United family together.

The anniversary story continues throughout the rest of the kit. The same Shrimpers-inspired pattern extends into the shorts and socks, ensuring the club's identity runs from head to toe. Meanwhile, a subtle 1906 detail in the socks serves as a constant reminder of where it all began, paying tribute to the year Southend United was founded and the generations of players, supporters and staff who have carried the club forward ever since.

As Southend United celebrates 120 years of history, this kit stands as a symbol of unity, pride and belonging. It honours those who have worn the badge before, those who wear it today and those who will carry it forward in the years to come.

Because wherever life takes them, and whatever they do, there is one thing that unites them all.